![Powerful Business Storytelling: 5 Tactics to Make Your Case [Refreshed Episode!]](https://thechemicalshow.com/wp-content/uploads/2024/04/Ep-161-Blog-Landscape-Cover-Art-Image-1080x675.png)
by Madeline Meyer | Apr 30, 2024 | Strategy
Listen to the 5 Storytelling Tactics Here: Exploring the essential elements of business storytelling, host Victoria Meyer demonstrates that it’s about more than recounting events—it’s about strategically crafting and managing the narrative to connect...
by Victoria Meyer | Jul 13, 2023 | Customer Experience, Strategy
In this episode of The Chemical Show, host Victoria Meyer focuses on segmentation and personalization. B2B companies in the chemical industry often focus on organizational factors when segmenting their market. However, limited use of segmentation can leave both...
