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How Customer and Market Diversification Can Shield Businesses from Economic Challenges

How Customer and Market Diversification Can Shield Businesses from Economic Challenges

by Victoria Meyer | Sep 7, 2023 | B2B Marketing, Strategy

Effective diversification requires assessing future market trends, identifying parallel markets that align with existing products, and extending reach geographically. In this episode of The Chemical Show, host Victoria Meyer, explores the various reasons why companies...

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