Powerful Business Storytelling: 5 Tactics to Make Your Case [Refreshed Episode!]

by Madeline Meyer | Apr 30, 2024 | Strategy

Listen to the 5 Storytelling Tactics Here: Exploring the essential elements of business storytelling, host Victoria Meyer demonstrates that it’s about more than recounting events—it’s about strategically crafting and managing the narrative to connect...

Enhancing Product Safety with the Bitter Gal Kristin Cordz of MarketActives

by Madeline Meyer | Oct 17, 2023 | Customer Experience

In a world where visual appeal of consumer products is critical, it’s important for brands to prioritize product safety and ensure consumers of all ages understand these products are for using NOT consuming! Kristin Cordz, Vice President of Business Development...

How Customer and Market Diversification Can Shield Businesses from Economic Challenges

by Victoria Meyer | Sep 7, 2023 | B2B Marketing, Strategy

Effective diversification requires assessing future market trends, identifying parallel markets that align with existing products, and extending reach geographically. In this episode of The Chemical Show, host Victoria Meyer, explores the various reasons why companies...

Back to Basics: Building Business Resilience in Times of Market Softness

by Madeline Meyer | Jun 15, 2023 | B2B Marketing, Insights, Strategy

“Understanding your value, driving value, and demonstrating it creates opportunity and creates growth, especially in times of market softness.” – Victoria Meyer On this episode of The Chemical Show, host Victoria Meyer discusses the importance of getting...

Reporting on the Chemical Industry in 2021 and The Future with Craig Bettenhausen

by Victoria Meyer | Jan 25, 2022 | Insights, Strategy

Writing for a magazine that revolves around the chemical industry can be tricky. As a chemical business reporter, you need to be able to talk to the right people and get the right stories. You also need to remember that you’re writing for the readers. Join...