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How Customer and Market Diversification Can Shield Businesses from Economic Challenges

How Customer and Market Diversification Can Shield Businesses from Economic Challenges

by Victoria Meyer | Sep 7, 2023 | B2B Marketing, Strategy

Effective diversification requires assessing future market trends, identifying parallel markets that align with existing products, and extending reach geographically. In this episode of The Chemical Show, host Victoria Meyer, explores the various reasons why companies...
Back to Basics: Building Business Resilience in Times of Market Softness

Back to Basics: Building Business Resilience in Times of Market Softness

by Madeline Meyer | Jun 15, 2023 | Podcast, Uncategorized

“Understanding your value, driving value, and demonstrating it creates opportunity and creates growth, especially in times of market softness.” – Victoria Meyer On this episode of The Chemical Show, host Victoria Meyer discusses the importance of getting...
Reporting on the Chemical Industry in 2021 and The Future with Craig Bettenhausen

Reporting on the Chemical Industry in 2021 and The Future with Craig Bettenhausen

by Victoria Meyer | Jan 25, 2022 | Podcast

Writing for a magazine that revolves around the chemical industry can be tricky. As a chemical business reporter, you need to be able to talk to the right people and get the right stories. You also need to remember that you’re writing for the readers. Join...

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