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Leveraging Customer Centricity for Business Resilience in Chemical Markets

Leveraging Customer Centricity for Business Resilience in Chemical Markets

by Madeline Meyer | Aug 31, 2023 | Customer Experience, Podcast, Strategy

Customer Centricity is more than customer satisfaction, it’s about centering on the “right” customers to create Strategic Value. Host Victoria Meyer delves into the concept of customer centricity and its role in creating business resilience. Through insights from...
Using Segmentation and Personalization to Grow Customer Value

Using Segmentation and Personalization to Grow Customer Value

by Victoria Meyer | Jul 13, 2023 | Customer Experience, Strategy

In this episode of The Chemical Show, host Victoria Meyer focuses on segmentation and personalization. B2B companies in the chemical industry often focus on organizational factors when segmenting their market. However, limited use of segmentation can leave both...
Optimizing Customer Experience Through 3rd Party Service Providers

Optimizing Customer Experience Through 3rd Party Service Providers

by Madeline Meyer | Jun 22, 2023 | Podcast

“The last experience that your customer has with you and your brand, usually delivery from a logistics provider, defines their perception of your business and your company.” – Victoria Meyer, President, Progressio Global   In this episode of The...
Navigating the Dynamics of the Chemical Shipping Industry with Jennifer Braun

Navigating the Dynamics of the Chemical Shipping Industry with Jennifer Braun

by Madeline Meyer | Jun 20, 2023 | Podcast

“It’s not a matter of if a company is going to adopt technology transportation management system, but more of when? When are they going to do that? Because you have to if you want to improve anything within your company, it starts with having access to the...
Back to Basics: Building Business Resilience in Times of Market Softness

Back to Basics: Building Business Resilience in Times of Market Softness

by Madeline Meyer | Jun 15, 2023 | Podcast, Uncategorized

“Understanding your value, driving value, and demonstrating it creates opportunity and creates growth, especially in times of market softness.” – Victoria Meyer On this episode of The Chemical Show, host Victoria Meyer discusses the importance of getting...
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