by Victoria Meyer | Jul 13, 2023 | Customer Experience, Strategy
In this episode of The Chemical Show, host Victoria Meyer focuses on segmentation and personalization. B2B companies in the chemical industry often focus on organizational factors when segmenting their market. However, limited use of segmentation can leave both...
by Victoria Meyer | Oct 25, 2022 | Innovation, Sustainability
Pilot Chemical Company has been a successful, family-owned enterprise for 70 years and they continue to grow and innovate. How do they do it? What differentiates Pilot from other chemical companies? Learn all the answers in today’s episode. Join Victoria...
