by Victoria Meyer | Sep 7, 2023 | B2B Marketing, Strategy
Effective diversification requires assessing future market trends, identifying parallel markets that align with existing products, and extending reach geographically. In this episode of The Chemical Show, host Victoria Meyer, explores the various reasons why companies...
by Madeline Meyer | Aug 31, 2023 | Customer Experience, Podcast, Strategy
Customer Centricity is more than customer satisfaction, it’s about centering on the “right” customers to create Strategic Value. Host Victoria Meyer delves into the concept of customer centricity and its role in creating business resilience. Through insights from...
by Madeline Meyer | Aug 24, 2023 | B2B Marketing, Podcast
Over the next 3 episodes, host Victoria Meyer will be diving deep into approaches that chemical companies are taking to combat the market weakness we’ve seen in the first half of this year (for more on this, check out Episode 118 where I review 2Q23 earnings...
by Madeline Meyer | Aug 17, 2023 | Strategy
While most chemical industry companies and business leaders were anticipating improvements by 2023, it has proved to be a challenging quarter for most companies, leading into a challenging year. In this episode of The Chemical Show, host Victoria Meyer explores why...
by Victoria Meyer | Jul 27, 2023 | Strategy
In this episode of The Chemical Show, host Victoria Meyer explores the topic of strategy execution and the common pitfalls organizations face. Victoria discusses the necessity of involving the entire organization in the strategy process to ensure understanding and...
