by Madeline Meyer | Aug 31, 2023 | Customer Experience, Podcast, Strategy
Customer Centricity is more than customer satisfaction, it’s about centering on the “right” customers to create Strategic Value. Host Victoria Meyer delves into the concept of customer centricity and its role in creating business resilience. Through insights from...
by Madeline Meyer | Aug 24, 2023 | B2B Marketing, Podcast
Over the next 3 episodes, host Victoria Meyer will be diving deep into approaches that chemical companies are taking to combat the market weakness we’ve seen in the first half of this year (for more on this, check out Episode 118 where I review 2Q23 earnings...
by Madeline Meyer | Aug 8, 2023 | B2B Marketing, Sustainability
From collaborating with major brands to navigating the challenges of sustainable product development and end-of-life solutions, Scott Bober, Senior VP of Global Sales at CJ Biomaterials joins host Victoria Meyer on The Chemical Show to provide valuable insights into...
by Victoria Meyer | Jul 13, 2023 | Customer Experience, Strategy
In this episode of The Chemical Show, host Victoria Meyer focuses on segmentation and personalization. B2B companies in the chemical industry often focus on organizational factors when segmenting their market. However, limited use of segmentation can leave both...
by Madeline Meyer | Jun 20, 2023 | Podcast
“It’s not a matter of if a company is going to adopt technology transportation management system, but more of when? When are they going to do that? Because you have to if you want to improve anything within your company, it starts with having access to the...
