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How Customer and Market Diversification Can Shield Businesses from Economic Challenges

How Customer and Market Diversification Can Shield Businesses from Economic Challenges

by Victoria Meyer | Sep 7, 2023 | B2B Marketing, Strategy

Effective diversification requires assessing future market trends, identifying parallel markets that align with existing products, and extending reach geographically. In this episode of The Chemical Show, host Victoria Meyer, explores the various reasons why companies...
Leveraging Customer Centricity for Business Resilience in Chemical Markets

Leveraging Customer Centricity for Business Resilience in Chemical Markets

by Madeline Meyer | Aug 31, 2023 | Customer Experience, Podcast, Strategy

Customer Centricity is more than customer satisfaction, it’s about centering on the “right” customers to create Strategic Value. Host Victoria Meyer delves into the concept of customer centricity and its role in creating business resilience. Through insights from...
The Importance of Commercial Discipline: Unlocking Business Resilience in Challenging Times

The Importance of Commercial Discipline: Unlocking Business Resilience in Challenging Times

by Madeline Meyer | Aug 24, 2023 | B2B Marketing, Podcast

Over the next 3 episodes, host Victoria Meyer will be diving deep into approaches that chemical companies are taking to combat the market weakness we’ve seen in the first half of this year (for more on this, check out Episode 118 where I review 2Q23 earnings...
Unpacking 2Q23 Chemical Earnings: Sluggish Economies, Inventory Destocking, and Future Outlooks

Unpacking 2Q23 Chemical Earnings: Sluggish Economies, Inventory Destocking, and Future Outlooks

by Madeline Meyer | Aug 17, 2023 | Strategy

While most chemical industry companies and business leaders were anticipating improvements by 2023, it has proved to be a challenging quarter for most companies, leading into a challenging year. In this episode of The Chemical Show, host Victoria Meyer explores why...
Challenges and Opportunities in Sustainable Industrial Marketing with Scott Bober

Challenges and Opportunities in Sustainable Industrial Marketing with Scott Bober

by Madeline Meyer | Aug 8, 2023 | B2B Marketing, Sustainability

From collaborating with major brands to navigating the challenges of sustainable product development and end-of-life solutions, Scott Bober, Senior VP of Global Sales at CJ Biomaterials joins host Victoria Meyer on The Chemical Show to provide valuable insights into...
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