Register for The Chemical Show LIVE
Join Victoria Meyer as she welcomes Jonathan Copulsky to discuss Marketing DNA on The Chemical Show LIVE on October 20, 2022.
Jonthan is Senior Lecturer of Marketing, Kellogg School of Management at Northwestern University and co-author of several books including The Transformation Myth: Leading Your Organization through Uncertain Times and author of Brand Resilience: Managing Risk and Recovery in a High-Speed World.
Jonathan Copulsky honed his expertise through decades of experience at leading companies including Deloitte and Wolters Kluwer. He has advised dozens of leading industrial and consumer product manufacturers, business services providers, financial services providers, retailers and distributors, and technology companies.
In this interview, We’ll be discussing:
- What is Marketing DNA and how does it apply to the chemical industry?
- Why Marketing and Customer Experience is more important than even.
- How chemical companies can identify and harness their unique differentiators to create customer value