In order to survive and cope with the current trends, business transformation is a must. Unless it undergoes such a significant yet challenging episode, it can continuously improve and not die out. Victoria Meyer talks with Joseph Gullion, Chief Commercial Officer at SI Group, to share their story of profound transformation that pushed them to their limits. He talks about how they struggled with the COVID-19 pandemic and the Texas winter storm, his move from a major distributor to a producer-supplier model, and their approach to the trend of digitalization. Joey also touches on the three most important pillars that impact business transformation, as well as the legacy he wants to establish for both himself and their company as a whole.

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