by Victoria Meyer | Jul 25, 2023 | Strategy, Talent
In this episode of The Chemical Show, host Victoria Meyer invites George L. Vann, president of EcoServices, which is a part of Ecovyst to chat about his unique career path – from graduating with a mechanical engineering degree, to serving in the military, to...
by Madeline Meyer | Jul 20, 2023 | Strategy
In this episode of The Chemical Show, host Victoria Meyer delves into the importance of engaging customers early on to de-risk business strategy. Victoria shares valuable insights and strategies for effectively engaging customers and stakeholders during key business...
by Victoria Meyer | Jul 18, 2023 | Strategy
In this episode of The Chemical Show, host Victoria Meyer talks with Karen Tkaczyk, director of Life Sciences Regulated and Enterprise Solutions at MasterWord to share more about her unique combination of industrial and service experience as she helps chemical,...
by Victoria Meyer | Jul 13, 2023 | Customer Experience, Strategy
In this episode of The Chemical Show, host Victoria Meyer focuses on segmentation and personalization. B2B companies in the chemical industry often focus on organizational factors when segmenting their market. However, limited use of segmentation can leave both...
by Madeline Meyer | Jun 27, 2023 | Strategy
In this episode of The Chemical Show, host Victoria Meyer interviews Kevin Yttre, Managing Director at Grace Matthews, an investment bank that exclusively focuses on the chemicals and materials industries, assisting with mergers, acquisitions, and capital raises....
