by Madeline Meyer | Sep 26, 2023 | Customer Experience, Innovation, Sustainability
With the growing trend towards sustainability and natural products, Aaron Lee, Global Vice President of Home Care and Industrial Cleaning for Univar Solutions, discusses the different segments of their business, highlighting the shift towards innovation in the...
by Madeline Meyer | Aug 31, 2023 | Customer Experience, Podcast, Strategy
Customer Centricity is more than customer satisfaction, it’s about centering on the “right” customers to create Strategic Value. Host Victoria Meyer delves into the concept of customer centricity and its role in creating business resilience. Through insights from...
by Victoria Meyer | Jul 13, 2023 | Customer Experience, Strategy
In this episode of The Chemical Show, host Victoria Meyer focuses on segmentation and personalization. B2B companies in the chemical industry often focus on organizational factors when segmenting their market. However, limited use of segmentation can leave both...
by Madeline Meyer | Jun 8, 2023 | Customer Experience, Podcast
“‘Customers are always going to say, oh, the reason that we don’t do business with you is your price. That’s BS. Price is not the reason. It’s a good excuse. It’s your job to find the real reason.” – Victoria Meyer A question that has...
by Madeline Meyer | Jun 6, 2023 | B2B Marketing, Customer Experience, Sustainability
“There’s a huge opportunity for B2B companies to enter podcasting. People get personally connected to you and your brand, and its a great opportunity for business storytelling.” -Victoria Meyer On this episode of The Chemical Show, host Victoria Meyer...
by Evelyn Burns | May 23, 2023 | Customer Experience
On this episode of The Chemical Show, Victoria Meyer takes us through the world of business transformation and the key factors that lead to success. With a staggering 70% of transformations failing to meet their objectives, Victoria believes that a clear vision and a...
