Mitigating Risk in Chemicals Through Language Translation with Karen Tkaczyk

by Victoria Meyer | Jul 18, 2023 | Strategy

In this episode of The Chemical Show, host Victoria Meyer talks with Karen Tkaczyk, director of Life Sciences Regulated and Enterprise Solutions at MasterWord to share more about her unique combination of industrial and service experience as she helps chemical,...

Using Segmentation and Personalization to Grow Customer Value

by Victoria Meyer | Jul 13, 2023 | Customer Experience, Strategy

In this episode of The Chemical Show, host Victoria Meyer focuses on segmentation and personalization. B2B companies in the chemical industry often focus on organizational factors when segmenting their market. However, limited use of segmentation can leave both...

Using AI to Accelerate Product Innovations & Sustainability with Ethan Mirsky

by Victoria Meyer | May 30, 2023 | Podcast

“AI is a tool. It’s obviously a very powerful tool… And so I think there is value in having some kind of framework for helping evaluate these things and looking at allowing people to make wise choices.” – Ethan Mirsky In this episode of The...

Bringing Insights to the Chemical Industry with Darius Mortazavi

by Victoria Meyer | May 16, 2023 | Podcast

“There are great entry points to talk about, to educate, to talk about where stuff is coming from and where it goes. That’s what I’m really trying to do in The Column.” – Darius Mortazavi.  On this week’s episode of The Chemical Show podcast, host...

Increasing Demand of Biotechnology in Cleaning with Rashda Khan of Barentz

by Victoria Meyer | May 9, 2023 | Podcast

In recent years, the demand for biotechnology in cleaning has been on the rise due to its effectiveness in providing eco-friendly and sustainable solutions to the cleaning industry. Biotechnology involves the use of biological agents or living organisms to create...