by Victoria Meyer | Jul 18, 2023 | Strategy
In this episode of The Chemical Show, host Victoria Meyer talks with Karen Tkaczyk, director of Life Sciences Regulated and Enterprise Solutions at MasterWord to share more about her unique combination of industrial and service experience as she helps chemical,...
by Victoria Meyer | Jul 13, 2023 | Customer Experience, Strategy
In this episode of The Chemical Show, host Victoria Meyer focuses on segmentation and personalization. B2B companies in the chemical industry often focus on organizational factors when segmenting their market. However, limited use of segmentation can leave both...
by Victoria Meyer | May 30, 2023 | Podcast
“AI is a tool. It’s obviously a very powerful tool… And so I think there is value in having some kind of framework for helping evaluate these things and looking at allowing people to make wise choices.” – Ethan Mirsky In this episode of The...
by Victoria Meyer | May 16, 2023 | Podcast
“There are great entry points to talk about, to educate, to talk about where stuff is coming from and where it goes. That’s what I’m really trying to do in The Column.” – Darius Mortazavi. On this week’s episode of The Chemical Show podcast, host...
by Victoria Meyer | May 9, 2023 | Podcast
In recent years, the demand for biotechnology in cleaning has been on the rise due to its effectiveness in providing eco-friendly and sustainable solutions to the cleaning industry. Biotechnology involves the use of biological agents or living organisms to create...